4th QUARTER PRESS: BOOK YOUR 4TH QUARTER NOW AND BLOW OUT THIS YEAR WITH A BANG!   BOOK NOW FOR, SEPT. OCT. NOV. DEC   ONLY 8 SPOTS OPEN FOR BOOKING!!   20% TOTAL GROSS SALE, WE ARE GIVING AN 8% DISCOUNT TO BOOK THE REST OF OUR YEAR WE HAVE LEARNED THAT BY BOOKING EARLY WE SAVE, SO YOU NOW SAVE, WE ARE PASSING  THE SAVINGS ON TO YOU!!! THE FIRST 8 SALES BOOKED WILL BE CONTRACTED AT THE LOW COMMISSION RATE OF ONLY 20%* TRAFFIK STORM HAS A UNIQUE MAIL PIECE THAT GETS RESULTS! MAGIC CASH MAIL PIECE!!! WE KNOW WHAT YOU WANT IN A STAFFED EVENT SALE. NO DRAMA, NO BRAIN DAMAGE! WE BRINGA DESK MAN, A CLOSER AND 4-10 SALES PROS AND WE WORK WITH YOUR STAFF TO MAKE A 5 DAY SALE TURN INTO A MONTHS WORTH OF BUSINESS! HERE IS WHAT YOU WILL GET: DESKMAN CLOSER 4-10 SALES PROS COMPLETE DEALER SET-UP CLEAN BILLABLE & FUNDABLE DEALS 5 DAYS OF FUN AND BIG GROSS PROFIT MAIL SALE!!! 20,000 PIECES OF MAGIC CASH DOUBLE ENVELOPE MAILERS (SATURATION) KALL8 TRACKING NUMBER INSURANCE ON THE GRAND PRIZE (CAR GIVEAWAY OR $25,000.00 CASH) OTHER CASH PRIZES ($5,000.00-$500.00-$100.00) ONLY $12,498.00 UP FRONT! (THIS INCLUDES ALL MAIL, INS, PRIZE AMOUNTS AND KALL8)   ITS TIME TO MAKE IT HAPPEN………………….BOOK TODAY AND SAVE BIG! CALL TOMMY ROTH @ 512.785.1570

 

Thank you for taking your valuable time to review this email. I look forward to hearing from   you, and assisting you in making Q4 2009 one for the record books!   Kindest regards,

 
]]> http://traffikstorm.wordpress.com/2009/07/14/automotive-direct-mail-and-staffed-sales-events-can-help-you-blow-out-your-4th-quarter-sales/feed/ 0 traffikstorm http://traffikstorm.wordpress.com/2009/03/31/could-you-use-a-traffik-storm-at-your-automotive-dealership/ http://traffikstorm.wordpress.com/2009/03/31/could-you-use-a-traffik-storm-at-your-automotive-dealership/#comments Tue, 31 Mar 2009 19:22:39 +0000 traffikstorm http://traffikstorm.wordpress.com/?p=146 ]]>

I bet you could use a Traffik Storm!

TRAFFIK STORM WANTS TO PARTNER WITH YOU TO BRING YOU BIG RESULTS!
Our goal at Traffik Storm is to help you learn the INS and OUTS of Using Direct Mail and Staffed Events to be Successful in 2009. Traffik Storm wants you to get the most you can of the expected 12million+ units that will be sold this year. Traffik Storm wants to assist you in developing a solid advertising plan for the rest of the year in regards to your Direct Mail budget. And – we want to show you how using a Traffik Storm Staffed Event Sale every 90-120 days will maximize your gross for the year.

REACHING YOUR MARKET
In today’s market, buyers are becoming more difficult to get in the dealership. Consumers have become much harder to reach – and their lifestyle has changed. With the ever rapid increase in DVR (Digital Video Recorder) use offered by local cable and satellite companies, people tend to >>FAST FORWARD>> through sponsor commercials so they can watch more of their favorite shows, quicker and without interruption!
Most of the cars you sell these days are equipped with XM and Sirius “commercial free radios”. And – a growing majority of people don’t read the News Paper because they find their news on the internet. So as print and media may have been the way to go back in the day, its not the best option these days if you are wanting to increase your advertising ROI (Return on Investment percentages). As you know, a higher ROI equals more profit for the store.

DIRECT MAIL WORKS!
Are you aware that over 90% of Americans go to the mail box every day? Did you know that in 2007 dealers in America spent over $7 billion on direct mail to reach those buyers and saw more than a 33% ROI on every dollar spent? That’s over $240 Billion in sales. Are you thinking that even in today’s market that you may be missing a huge return by not using Direct Mail in your monthly campaign? If you ad in a Staffed Event Sale every 90 days – well then you have the ability to make that ROI as much as 80-90% return on every dollar spent.! That is simply incredible.

Let’s first talk about Direct mail in today’s market. How you can increase your ROI. These tips will at least help you get more out of what you are currently doing.
1. Be aware of your drop dates, how many pieces are going to hit on what date and get ready for the response. Hold a Sales meeting the day prior and explain the piece to your sales staff, pass out a copy of the mail piece to each person on the sales floor. Include your operator in the meeting and make sure he or she has a mail piece as well. Preparation is key with using direct mail.
2. Make your dealership is looking sharp. Walk it as a buyer would when they arrive to your store. Make your sales staff cleans up their desks and offices. Get everything off the floor and clear out the clutter. It may even be time for you to clean the sales office out and stream line it with what is really used and what is not – what has been accumulated over the winter months. I just went to a “make ready”. I got a few big trash cans and had a house cleaning party, made it fun, asked for input from my staff and moved things around and changed things up. It’s refreshing for everyone.
3. Start every used car, get in them, see what they need. Make them stand tall. It’s pretty cheap to clean a car these days and it goes a long way when you want to out sell your competition. Look at how the Vehicles are positioned and make sure to reduce the chance of a drive through. Many people think they can’t afford that unit that really catches their eye. New Vehicles should look brand new. I see some lots where they look worse than the used cars. Ask yourself, would I buy this vehicle in its current condition? If the answer to that is not 1000% yes, well then you get my point. Make them all stand tall.
4. Get involved and make sure your Management staff has bought into the campaign and motivate them to get involved early and often. Let’s face it – managers are there because they are your best sales people and they know how to close car deals. Most managers spend more time on clerical things and administrative tasks than getting involved with the customer. Use them for what they are – get them in front of people early and often. People have a ton of objections these days and it takes the perfect vehicle and your best closer to wrap it up – Now.
5. Track your business, with most of today’s Direct Mail Programs many people do not track their response. I suggest tracking your sold Units, Gross per retail, Total Gross, floor traffic, phone traffic and your internet traffic when you do a mail campaign. This will show you your ROI and allow you to see how it is a much more profitable way of advertising.
6. Use the right mail piece, Have the right hook for your market and make sure it conveys your message properly. You only have a few seconds when the buyers grab it from the mail box. Make it grab them. Make sure you create some urgency and have a time frame, like an event or a Promotional sale period. Implement what’s relevant in today’s market. Do some homework and the right piece will draw a higher response than average.
I know that these tips can help you increase your overall production form using Direct Mail and having a solid Direct Mail Campaign. With a Staffed Event Sale, Traffik Storm can even physically show you how to really increase your ROI and move a ton more vehicles in a short period of time.

CALL TRAFFIK STORM NOW!
Call us today if you don’t currently have a Marketing Company or direct marketing strategy that really works!
Call us today and talk with me about a Staffed Event Sale for your store.
Call us if you want to create a Traffik Storm.

!!!!!!!!!!!WE ARE BOOKING FOR THE END OF FEBUARY AND MARCH RIGHT NOW!!!!!!!!!!! Let us show you a marketing plan that will take you through the year and make your store a ton of gross! Our Staffed Events are different and tailor made to fit your store, market and Budget! I hear so many times from Dealers that Staffed Event Sales cost too much, or that they cant afford them. I really don’t understand that thinking. Yes, I am biased but I can also show you how it pays to use pros!

TraffikStorm.com - The #1 Staffed Sales Event Specialists

I know that most of the Staffed Event Companies out there have fallen by the wayside; many have washed up and fallen apart! We have salespeople calling us daily telling us the stories of sales with no ups! We know why this happens. They have shorted the mail and taken money from the top, from your ad dollars and then hope for the best! I can tell you from first hand experience, I have worked for those thieves as well and it’s the reason we created Traffik Storm Events. The name says it all.

We create a Traffik Storm and that’s what makes an event good. A Storm of Traffik! We feel we are good enough to make our money on the gross of the sale, call it old school thinking but it works! Traffik Storm brings this to the table:

Desk Manager (Event Director) Your Traffik Storm Desk Manager will be responsible for running the entire promotion and combined staff. He also pencils all deals using a modified four square system. All of our Traffik Storm desk managers have extensive backgrounds in both F&I and sales management in real dealerships, and are highly qualified to efficiently handle a high volume of customers. Traffik Storm’s desk manager always works closely with your auto dealership’s managers to make sure that all aspects of your auto dealership’s unique identity and brand are promoted in every deal.

Closing Manager: Your Traffik Storm Closing Manager is an energetic, charismatic, relatable professional with years of experience in the automotive industry who takes the turn-over on every customer throughout the staffed event. His job is to assure the highest ethically possible gross profit on every deal, as well as complete customer satisfaction. The Closing Manager also controls the traffic, assists your salespeople and maintains the team’s enthusiasm and energy throughout the staffed sales event. Your Closing Manager, along with your team leader, is the staffed event coach — constantly training, assisting and motivating the sales team on every deal.

We utilize your Finance Director so as there are no problems with Deals being submitted incorrectly, fraud situations, as well as your own state compliance issues. We have found this to be a much more productive and friendly alternative to bringing our own Finance Manager. We Know What You Want!!!!

• An HONEST, successful & profitable event.

• Customers treated as long term customers, not a one day target.

• A professional, well trained team that has years of experience.

• Clean deals that get and stay funded.

• Majority of the profit in the dealer’s pocket, not the event company’s. •

A learning and training experience for their your staff, not a confrontation.

• Get Staffed Event Info Here Traffik Storm Sales Staff •

Why is it that sale team members from other event companies across the country call us every day wanting to work for us and leave their current company?

• We demand professionals that truly act as professionals.

• We look for long term employees that are mature and have the needed skills.

• We treat them with respect and pay them fairly.

• We do not tolerate behavior that you would not tolerate.

They understand that our business now mainly comes from word of mouth. Happy repeat customers are what we want, not one time homeruns.

This is what you can expect with a Traffik Storm Event Sale:

40-45% Average percentage of used car inventory sold in 5-Days

75% Increase in gross per unit during a Traffik Storm Staffed Event

97% Client dealers who re-sign percentage

88% Finance Penetration

78% Service Contracts

$148k Average 5-day Gross

$3.777 Average Gross per Unit Call or email us today for a quote for your store!

Call Tommy Roth of TraffikStorm.com for all your Staffed Sales Event Needs!

Greetings! I wanted to email you today about some very exciting RESULTS that Traffik Storm created this weekend for an Automobile Dealership!

TRAFFIK STORM MAIL PIECE SELLS 24 CARS THIS PAST WEEKEND FROM 5K PIECES OF MAIL!

One of our premiere Traffik Storm mail pieces, this past weekend, sold 24 Cars from only 5,000 mail pieces! How would you like to spend less than $4,500 and sell 24 Cars this week? Below is a clip of the SERVICE LOYALTY REFUND PROGRAM mail piece, that generated 24 sales off of 5K pieces having been mailed out.

Mail this piece to YOUR DEALERSHIP’S SERVICE CUSTOMER BASE. You already have a great relationship with these customers – THEY TRUST YOU! Excellent program, providing excellent RESULTS! We are averaging 15-20 cars per 5K pieces mailed. This weekend we achieved outstanding results of 24 cars sold from 5,000 pieces! Call today and book your mail piece today!

Service Mail Works!

Automotive Direct Mail Tax Mailer Piece

It’s Tax Preparation Season and time to prepare  – to pay  – or to have your taxes done, to prepare taxes for others or to capitalize on tax season to market your business.

TraffikStorm.com can assist you with ALL your needs. Whether you are:

1.  A tax preparation service needing a mail campaign to gather clients;

2.  A business hoping to capatilize its sales revenues by marketing to clients expecting a Tax Refund.

3.  An automotive dealership needing a direct mail piece commonly known as a “tax mailer”

TraffikStorm.com can help you. Call Today!

TraffikStorm.com - the #1 Automotive Direct Mail Provider

The Top Signs You are Working with the WRONG Direct Mail Campaign Company

Utilizing the right direct mail marketing campaign is a mission critical decision you cannot afford to flippantly ignore. The right direct mail marketing campaign can breathe new life into your dealership’s revenue streams, sales and marketing results and sales representative’s motivation. Use the wrong direct marketing campaign and your efforts will fail, in a myriad of ways, and worse yet, you will have wasted your time and advertising budget.

Let’s take a look at the what working with the Wrong Direct Mail Campaign Representative might look like:

1. Your Automotive Direct Mail Marketing representative does not respect your Time.

2. Your Automtive Direct Mail Marketing representative does not respect your Advertising Budget.

3. Your Automotive Direct Mail Marketing representative does not respect your sales staff.

4. Your Automotive Direct Mail Marketing representative does not respect your customers.

5. Your Automotive Direct Mail Marketing representative does not respect your intelligence.

#1 You’re Automotive Direct Mail Marketing Representative does not respect your Time.

You’ve deal with them before. You might still actually be dealing with them because you don’t know how to get rid of them – short of a restraining order! If you feel “stalked” by an automotive direct mail marketing sales representative – you need to GET OUT NOW! Take charge of your time, your dealership and your valuable – no – precious – office space today.

If your sales representative shows up unannounced, without an appointment and demands to see you RIGHT NOW, won’t take no for an answer, or sits in your waiting area for hours, in your show room or outside your door demanding to see you to “take your order this week”, you have the WRONG automotive direct mail sales representative.

If they incessantly call you, bother your secretary, your staff, your boss, sit and talk with the dealerships customers, call your cell, your office phone, leave you more than 2 voice mails in a day, email you 10 times a week - or the best we have heard so far – CALLS YOU AT HOME – it’s time to FIRE your sales representative.

Your Automotive Direct Mail Marketing Representative is – first and foremost – your partner in marketing your dealerships and presenting your organization in the best light possible – the one YOU want. They understand how valuable your time is and won’t use bullying tactics to “close you”. They will set an appointment to discuss your needs on YOUR time, when YOU are available and not at THEIR convenience. If you feel “harrassed” – its time to GET OUT!

#2 Your Automotive Direct Mail Marketing representative does not respect your Advertising Budget.

Don’t let some 20 something year old cocktail waitress looking “sales person” tell you how much money YOU want to spend on direct mail advertising. No doubt, this isn’t your first rodeo and you have experience and understand what you can spend and why. PERIOD. Besides – a knowledgeable automotive direct mail marketing specialist knows that direct mail is just ONE part of your advertising budget. And they will look for ways to combine synergies, rather than just pushing envelopes and letterhead and asking for your signature on invoices.

If your Automotive Direct Mail Marketing representative argues with you every step of the way on how much, how many and to whom your mail should go to, why are you using them?

Sure – sales people are primarily attempting to “sell” their schtick. And – most do make their money on commission – so sales figures are important to them. However, knowledgeable account managers understand that quick sales and big money orders are only temporary. You want an account manager who will grow “with you” and works in company where turnover isn’t a problem. If your automotive direct mail marketing representative changes every couple of months – something is wrong! They probably work for a company more interested in THEIR sales figures than YOURS.

#3 Your Automotive Direct Mail Marketing representative does not respect your sales staff.

Your sales staff is your life line to your customers. Your customers are the life blood of your organization. If your sales staff is distracted, unhappy, irritated or bothered, they can’t perform their job. You don’t need an Automotive Direct Mail Marketing representative who “buddies up”, or worse yet “degrades” your sales staff.

Your Automotive Direct Mail Marketing representative has one mission. To design a mail campaign that brings in customers for your sales staff to work with. PERIOD. They are not there to shoot the bull with sales staff, ply them with gifts, or aggravate them about “taking mail orders” when clearly they are not the decision maker on advertising dollars!

If your Automotive Direct Mail Marketing representatives show up unannounced and distracts or otherwise discourages your sales staff from their mission, you DON’T want them in your dealership. And – you don’t need the drama that some Automotive Direct Mail Marketing representatives can stir simply by attempting to use industry buzzwords at the wrong time or while a sales person is working with a customer – or spreading local gossip amongst their clients.

If your Automotive Direct Mail Marketing representative is anything but professional – get rid of them now!

#4 Your Automotive Direct Mail Marketing representatives does not respect your customers.

What’s worse than an Automotive Direct Mail marketing representative wasting your sales staff’s time? Wasting your Customer’s time. Your Automotive Direct Mail Marketing Representative is NOT an extension of your dealership and yet – some of them HAVE to be reminded of this fact!

If our Automotive Direct Mail Marketing representative stirs up conversation with your customers, attempts to “show them vehicles” or otherwise acts in a capacity for which they are not employed, get them out the door NOW! You can’t afford the liability or the bad name you may get by turning a blind eye to the antics that some Automotive Direct Mail representatives will go to in order to “ingrain themselves” in your dealership. Show them the door.

#5 Your Automotive Direct Mail Marketing representative does not respect your intelligence.

You weren’t born yesterday. You certainly don’t need your Automotive Direct Mail Marketing representative treating you like you were. You know what your budget is, your goals, your target customer and the results you want to see. You don’t need a cocky kid haranguing you about what YOU need to be doing.

If they don’t’ respect your time, your budget, your sales staff, your customers or your dealership – they don’t respect YOU. Why would you continue to work with an aggravating, harassing, annoying “know-it-all” who is only there to “collect and close on you” and isn’t really concerned at all if the mail campaign they design for you works or not?

If you haven’t changed  or updated your mailers in the last 6 months – something is wrong.

If you haven’t changed or updated your method of attracting new customers – something is wrong.

If you haven’t changed  or updated your tactics – something is wrong.

If you have a lazy Automotive Direct Mail Marketing representative – everything will be easy going. Nothing to change, just sign a new invoice. Remember:  It’s okay to expect people to WORK for the money! How much money are you leaving on the table by making the same order over and over and getting mediocre results?!?! You deserve an Automotive Direct Mail Marketing representative truly interested in MAXIMIZING your results, creating excitement about your dealership and what it has to offer and willing to take the time and effort to respect your time, budget, staff, customers and YOU!

Call TraffikStorm.com today if you are READY for a change and looking for a marketing partner who is willing to work to earn your business, prove their value and SHOW YOU THE MONEY!

TraffikStorm.com - the #1 Automotive Direct Mail Provider

Has creating enough ups for your store become a mystery to you? Have you had to make cut backs in your sales force? What is 2009 going to bring, are you concerned? Most dealers in this current market are feeling the pinch of these unprecedented economic times, some have closed shop for good, shut down until times get better, or even on the verge of not making payroll, your payroll!!!

Don’t be like the masses, Take an aggressive step in securing your business plan, and keeping the jobs in your dealership secure and strong! A Traffik Storm Staffed Event can create Hundreds of fresh ups with tons of buyers! It’s proven!

What are you doing with your current Advertising Dollars? News papers? Radio? TV? Auto Rags? Lets face it, when you spend your Ad Dollars on these types of advertising, there is virtually no way of tracking your Return on Investment! You have to be the cheapest price in the paper, or on the TV and Radio! Now let me ask you this! How cheap do you have to be to get someone in your store and what does it do to your gross profit when they do come in? It is usually a Loser! Why waste the time and money?

Make 2009 a record year for your store! How do we do this you ask? SIMPLE!!!! Call now or use our online request form and book a Traffik Storm Staffed Event Sale now, Our Schedule is filling up fast and we may be booking a store down the street from you today! It’s your store and your income so take control of it again and get this year started off right!

We offer:

Proven Results with units and Gross
A professional Sales Team
Lower commission rates
Quality proven mail pieces
Call logs for every incoming Call
Registration for every up Dealership
Staff Training
Follow-Up leads after we are gone
Clean Billable and Fundable Deals
A fun and exciting week with tons of Energy TRAFFIC/UPS

Don’t wait to book, your competition may be one step ahead of you and we offer market exclusivity! Would you like 400-800 ups next week? Would you like 400+ phone ups next week? Would you like 100k-200k of gross next week?

If you want these results and can handle the Traffik Storm then call our Event Director today!

Tommy Roth -512.785.1570 or email tommy@traffikstorm.com or simply follow the link to our online request form and get ready for the Traffik Storm!

Thank you for taking your valuable time to review this email. I look forward to hearing from you, and assisting you in making 2009 one for the record books!

Shane Dodson 832.368.4169 Cell

Shane@TraffikStorm.com

www.TraffikStorm.com

TraffikStorm.com is the Leader in Automotive Direct Mail and they can help you with all of your Direct Marketing Needs!

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TraffikStorm.com -the #1 Automotive Direct Marketing Specialists offer E-Newsletter services designed to bring you Results!

Why Start An E-mail Newsletter?

By D. Fish

Precision contextual marketing in e-newsletters: The fusion of retention and ROI

Marketers have long relied on print publications to establish “communities of interest” through which they can reach targeted audiences in order to generate interest, leads and ultimately sales. E-newsletters do this and more, by providing a unique Web-based platform.

Unlike physical magazines, e-newsletters offer exceptional real-time measurement capabilities and also the ability to use “content-in-context” to accelerate, detect and respond to purchase intent. E-newsletter content creates readership, and also creates a supportive context for conveying marketing messages to that readership. This “contextual marketing” delivers cost-effective customer retention and ROI.

Contextual Marketing Defined

“Contextual marketing” refers to delivering a marketing message that is relevant based on content. That message appears in a context where the reader is likely to be interested in the marketer’s product/industry. Examples:

*Car ads on an automotive site.

*Sports equipment ads on a sports site. *A page sponsorship in an industry-related newsletter.

In these cases the viewer self-selected, or chose to view the content, and the marketing messages capitalize on that show of interest.

E-newsletter content creates and retains readership

By delivering value to a targeted audience on a regular basis, e-newsletter content creates and retains readership. Because of the interactive nature of an e-newsletter, that content can be more than articles—for instance, sweepstakes or surveys. E-newsletter topic popularity can be measured in real-time and even within/across readership segments, as a basis for fine-tuning the content in order to satisfy readers.

E-newsletter content creates context that drives ROI

The deliberate structuring and “layering” of content that is possible within an e-newsletter establishes a rich context for delivering marketing messages – and then measuring the impact of those messages in order to calculate ROI.

ROI from an e-newsletter effort depends on the desired reader behavior, e.g., clicking on a Web site link, filling out an inquiry form or requesting a follow-up call. All of these may serve as “buy signals” that indicate purchase intent.

An e-newsletter’s ROI can be maximized by subtly accelerating interest via successively more specific context. This is done by drawing out the details along with the corresponding level of a reader’s interest/purchase intent (as gauged by progressively stronger calls to action), through “layered content.” This structure stimulates reader response (and ultimately ROI) at multiple points.

E-newsletter ROI also can be maximized by responding appropriately when a reader does indicate interest. Depending on the reader’s actions and apparent level of interest, a response could be any of the following:

*Monitoring interest for future follow-up.

*Low-key informational e-mail follow-up.

*Specific, directed e-mail follow-up, e.g., an invitation.

*Outbound telephone follow-up.

An auto dealer example

An example from an auto dealer ties all of this together. With a household’s lifetime automobile and related service expenditures approaching $350,000, auto dealers are highly motivated to keep customers loyal to their dealership/dealer motor group. An increasing number of dealers use dealer-branded e-newsletters to not only keep their customers’ attention, but also to detect buy signals and thus know when to sell those customers.

The appealing lifestyle content of these auto dealer e-newsletters (e.g., information about week-end getaways) helps dealers to engage and retain their readers – using content to create readership.

This content provides an ideal context within which to subtly deliver marketing messages. For instance, that article about a week-end getaway could feature a photo of an SUV. Next to that article is additional information about the SUV, along with the dealer’s strong call to action in the form of limited-time promotional leasing rates on that SUV. Readers can click through to a form to request more information or a phone call from the dealership.

Auto dealers using this precision contextual marketing approach have detected and responded to buy signals shortly after the e-newsletter was released, and continued to do so for several weeks afterwards. One major Northeast auto dealer attributes an additional 80 vehicle sales per month to the increased Web site traffic driven by their e-newsletter.

E-newsletters: the fusion of retention and ROI

Just as with magazine publishing, the concept behind e-newsletter publishing is creation of a long-term community of interest around the publication. Compared to physical magazine publishing, however, e-newsletters offer unique abilities to

*Retain readers by understanding which content appeals to them.

*Turn content into context.

*Use that context to accelerate and detect purchase intent.

*Achieve and measure ROI.

TraffikStorm.com - the #1 Automotive Direct Mail Provider

______________________________________________________________________________
Why Should You Use Automotive Direct Marketing? ….by April Kerr

Are you aware the fact that automotive direct mail marketing ranks as the most commonly read type of direct mail? In fact, one survey says that 73 percent of automotive buyers would respond to direct mail than any other forms of marketing. That said, this could be the main reason why a lot of auto dealers as well as manufacturers would use this than any other.

Above any other, direct mail is flexible. This tactic can support almost any kind of marketing objective. No matter if it is a service reminder to an existing customers or an already programmed strategy for potential buyers, this marketing tactic is expected to provide sensible result.

Also, direct mail is undoubtedly cost-effective. It can be created to suit any marketing budget because of various factors. For one thing, it can be as simple and plain as a postcard or a complex superbly designed brochures. In view of this, anyone can create a piece that will not just match the taste of the present generation but will also be friendly to their wallet. It is also thrifty because it operates on volume factor since a lot of companies provide price breaks with every increased volume which simply suggest that the more you send mails, the more you will be able to save per piece. Direct mail can adapt to your budget thus it can simply be scaled up or down depending upon your longing.

Furthermore, direct mail is measurable. Truth is, it is one of the most measurable tactics in the whole field of marketing channels. The moment when you have a response-tracking mechanism on hold, the rest comes easy. With the help of radio and television advertising, you will lose track of how many people would be able to saw your ad although you can of course still count responses.

Truly, automotive direct mail marketing is a powerful tool to use although it still calls a good deal of planning, investigation, researches and analysis. You still need to be aware of its ins and outs before you can say that it is really meant for you. Try to study how the market revolves and how can you really make use of direct marketing towards your benefit before doing anything. Keep in mind that an action planned is an action worth taking.

There are various data and information in the Internet that would be able to help you with your needs, don’t fail to check them out. If something confuses you along the way, do not fail to ask around. Many forums are especially dedicated for people who want to get a sensible advice how the whole direct marketing operates, you can ask on that venue so real people can answer your query. Or if not, you can look for websites that features articles about your particular question, doing this will give you the chance to get reliable answer from an expert.

TraffikStorm.com - the #1 Automotive Direct Mail Provider